Apple's ad privacy change impact shows the power it wields over other industries
86% of iOS devices are running a recent enough version of the software to be presented with ATT prompts, according to an October report from AppsFlyer. Of the people who see the pop-up, 38% are opting-in, and 62% are opting-out.
Overwhelmingly people do not want to be tracked online for the chance of “personalized” ads.