OpenAI Adds Shopping to ChatGPT in a Challenge to Google

Reece Rogers writing for WIRED:

The new user experience of buying stuff inside of ChatGPT shares many similarities to Google Shopping. In the interfaces of both, when you click on the image of a budget office chair that tickles your fancy, multiple retailers, like Amazon and Walmart, are listed on the right side of the screen, with buttons for completing the purchase. There is one major difference between shopping through ChatGPT versus Google, for now: The results you see in OpenAI searches are not paid placements, but organic results. “They are not ads,” says Fry. “They are not sponsored.”

Yet! I figured all these AI companies would eventually get into the advertising business.