“Project Scorpio hits the six-teraflop target set for it as E3 last year, thanks to a custom GPU that has been designed from the ground up for optimal performance on today’s game engines - and that runs at an unprecedentedly high clock speed for a console. The GPU is paired with 12GB of fast GDDR5 memory and a custom eight-core CPU, and the whole thing is housed in a compact body with integrated power supply and, for a console, state-of-the-art cooling.
“As part of doing a new Mac Pro — it is, by definition, a modular system — we will be doing a Pro display as well. Now you won’t see any of those products this year; we’re in the process of that. We think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.
“AirPods and Apple Watch pricing doesn’t reflect a new strategy designed to juice iPhone sales. Instead, Apple has actually been traveling down this pricing path for years. Apple’s decision to unveil the initial iPad at $499 in 2010, and then come out with a $329 iPad mini just two years later, marked a sea change in the way Apple approached product pricing.”
Fascinating look at Apple’s pricing and market approches.
